Privacy policy

Who We Are
Gravelpeak Co. is an outdoor lifestyle apparel brand owned and operated by LanternRoot Studios LLC, based in Virginia, USA. We sell print-on-demand apparel and products through our online shop at gravelpeakco.com.

Information We Collect
When you place an order we collect:

Your name
Shipping address
Email address
Payment information (processed securely through Big Cartel's payment system — we never see or store your full payment details)

We only collect information necessary to process and fulfill your order.

How We Use Your Information
Your information is used solely to:

Process and fulfill your order
Send order confirmation and shipping notifications
Respond to customer service inquiries
Comply with legal obligations

Print On Demand Fulfillment
Orders are fulfilled through Printify and their network of print partners. Your name and shipping address are shared with them only to produce and deliver your order. They are not permitted to use your data for any other purpose.

What We Don't Do

We do not sell your personal information to third parties
We do not share your information for marketing purposes
We do not send unsolicited emails or messages
We do not store payment information on our systems

Cookies
Our shop may use cookies to improve your browsing experience and track basic analytics. You can disable cookies in your browser settings at any time.

Third Party Services
Our shop operates through Big Cartel. Their own privacy policy governs how your data is handled at the platform level. You can review it at bigcartel.com/privacy.

Data Retention
We retain order information for accounting and legal compliance purposes. You may request deletion of your personal data at any time by contacting us directly.

Your Rights
Regardless of where you are located you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Opt out of any marketing communications

EU & UK Buyers
If you are located in the European Union or United Kingdom, your data is handled in accordance with GDPR. You have the right to lodge a complaint with your local data protection authority if you believe your data has been mishandled. Contact us directly and we will respond within 30 days.

California Residents
If you are a California resident you have rights under the California Consumer Privacy Act (CCPA) including the right to know what personal information is collected and the right to request deletion.

Contact
For any privacy questions or data requests contact us at:
[email protected]
Gravelpeak Co. | LanternRoot Studios LLC | Virginia, USA

Policy Updates
We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.

Effective Date: May 2026